Free download
“So… what do you do?”
Erase the pause when someone asks what you do.
- The search-and-stammer at the top of a discovery call.
- The LinkedIn About section you’ve rewritten four times and still don’t like.
- The client who loves your work but can’t explain it to the person who asked for a referral.
You don’t need better marketing. You need your own words, written down where you can find them.
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25
Minutes, start to finish
5
Short exercises
14
Pages, no filler
You finish with a page of language that actually sounds like you — ready to use the next time someone asks.
What’s inside
Five questions, answered in your own handwriting.
Each one takes about five minutes. Do them in order — each set of words feeds the next.
ONE
The Work
What you actually do all day, described the way a client would describe it — not the way your industry would.
TWO
The Difference
Why the people who hire you choose you over the other perfectly capable option.
THREE
The Lines
The work you turn down, and what saying no tells people about how you work.
FOUR
The Pull
The problems you keep getting pulled back toward, even when nobody asked you to.
FIVE
The Horizon
Where the work is heading, so your words describe this year instead of the last one.
Who it’s for
People whose name is the business.
- Consultants and fractional specialists
- Freelancers and independent creatives
- Coaches and solo practitioners
- Anyone who left a company and took the expertise with them
Who it isn’t for
If you have a marketing department, they’ve already done this work for you. This is for the person who is the strategist, the writer, the one doing the work, and the one explaining it — usually in the same afternoon.
Why this exists
I went looking for why this is so hard.
My master’s research looked at how independent professionals actually show up for their own businesses online. The finding that stuck with me: most people already know what they’re supposed to be doing. Knowing isn’t the problem. Having the words ready when the moment comes — that’s the problem.
So this journal doesn’t teach you a framework. It gets your own language out of your head and onto a page you can keep.
— Mary
Twenty-five minutes. Then you have your words.
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Send it to me
Watch your inbox in about a minute. I'll follow up with a few notes on putting the words to work – unsubscribe anytime.