for people who run the whole business
I help solo business owners find language that actually sounds like them — so showing up online stops feeling like a performance and starts bringing in work.
25 minutes. Five exercises. No pitch.
Four weeks, live. 12 seats. Founding price $297, locked for life.
Four weeks, live. 12 seats. Founding price $297, locked for life.
sound familiar?
You pour everything into running your business. Then it’s time to post, and the cursor just… blinks.
You post when inspiration strikes, then feel guilty when it doesn’t. Every post starts from zero.
Promoting a company? Fine. Promoting yourself? Cringe. You hover over the button, then delete the draft.
Likes come and go, but you honestly couldn’t say whether any of it has brought you business.
None of that is a willpower problem. It’s a missing system.
this isn’t guru advice
My 2026 Texas Tech graduate study surveyed 97 and analyzed responses from 66 business users of social media. Solo owners told a different story than everyone else.
18%
post with a clear strategy tied to business goals. Everyone else is winging it.
34%
of independent professionals find self-promotion uncomfortable — against 13% of everyone else.
#1
most-wanted resource: a way to know whether the effort is actually working.
Everything I teach came out of those findings. Not out of a podcast.
where to start
Start free, join the cohort, or bring me in directly. All three begin in the same place: your own words.
Free · 25 minutes
A five-exercise journal that gets your own language onto paper — the words you already use when you’re not performing. The first roadblock, cleared.
FOUNDING COHORT · $297
Four weeks, live, in a group of twelve. Know what to say, say it consistently, and know it’s working — and leave with a month of content already made.
ONE TO ONE
Strategy, writing, and coaching for owners who’d rather hand it off or want help built around one specific launch, campaign, or rebuild.
from the pilot cohort
“This course was exactly what I needed exactly when I needed it. Going from a corporate job to juggling all of these new goals and dreams comes with a lot of risk and unknowns.
I have all of the separate skills and experience to make great consistent content. I just didn’t have the experience of strategically connecting them and determining how they all fit together.”
Robert R. — pilot cohort
Kasey B. — pilot cohort
hi, i’m mary
I’ve spent 20+ years in hospitality sales, advertising, digital marketing, and PR — writing the words that get people to book, buy, show up, and come back.
In 2026 I finished my master’s at Texas Tech, where my research asked one question: why do smart, capable solo business owners go quiet online? The answer wasn’t “post more.” It was not knowing what to say, discomfort with self-promotion, and no way to tell whether any of it was worth the time. Everything on this site is what I built out of that.
start here
Sound Like Yourself is a 25-minute journal — five short exercises that pull out the language you already use when you’re not trying to sound impressive. It’s free, and it’s where the whole system starts.