First, let me set your mind at ease about something… This blog is a plea for help–not advice, not a sales pitch, not a strategy lesson. Let me get this out of the way – I’m not selling a darn thing! But, I do need your help if you have
In today’s digital world, having a strong social media presence is essential for businesses. A bigger social media audience leads to better brand visibility, higher engagement, and more chances for sales. However, just being on social media is not enough. To grow sustainably, you need a smart plan that focuses
Before we talk about the strategies, let’s explain what personal branding means. It is not just about promoting yourself. It is about making a story that shows your true self and connects with the people you want to reach. You need to highlight your skills, values, and what makes you
Most myths are harmless.
Unfortunately, the same can’t be said for most content creation/digital marketing myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and credibility on things that will never move the needle for the big dreams you’re trying to make
What is a personal brand anyway? If you Google “what is a personal brand,” you’ll get somewhere in the neighborhood of 5,330,000,000 results in 0.48 seconds. I did that search to see what would come back. Just as I suspected, most of the results are articles waxing poetic about what
Social media can be a game changer for small business owners like us. At least, that’s what the successful small business owners on TikTok and Instagram tell us, right? It’s supposed to be like having a personal megaphone to get our message out there and connect with our audiences, but
Let’s talk about the elephant in the room – your rates as a virtual assistant or social media service provider. Have you had that nagging feeling in the back of your mind that you might not be charging enough for the social media services your client(s) ask of you? Don’t
A brand blueprint starts with your mission, vision, and values statements. Investing the time to define these parts of a brand set the foundation for future success.
Can we just take a second to exhale and give each other a socially-distant, self-isolated, high-five for making it this far into 2020? Anyone else shaking your head these days in a what-the-heck-is-actually-happening-right-now kind of daze? Also, what day is it? Am I supposed to be on a Zoom? Do I have
In Other Words, How to Avoid Purchasing Tools That Won’t Work Friends, my promise to you is to call it like I see it when I teach and consult on your business. In this article, I’m sharing two super-common digital marketing promises that are potentially problematic (and often expensive!) depending